Sample assignments:

  • Throughout 2014, worked with a market-leading institution in Southern Europe to create a ground-breaking bank-wide rewards programme.
  • A major assignment in 2012/2013 was working with a global financial institution to take to the next level its leading position in debit card in a strategically important European market. This involved working with issuers, acquirers, processors and merchants to develop a coherent and compelling short and medium term strategy, now being implemented.
  • In 2010, worked with leading UK utility to re-launch customer loyalty initiatives in two distinct sectors, and to audit and re-shape sales and marketing strategy and operations for a major subsidiary.
  • During 2009, engaged by large Gulf area bank to create and implement new consumer rewards programme.
  • In 2008, worked with Royal Bank of Scotland Group to terminate the NatWest and Coutts Bank Airmiles programme, developing and launching the ground-breaking YourPoints concept to replace it. For Ulster Bank, also part of RBSG, rolled the programme out in both Irish jurisdictions, comfortably exceeding management targets for portfolio performance improvement.
  • For Argos and Home Retail Group, worked to develop their existing rewards platform to reach a wider B2B audience.
  • An innovative major engagement for European bank's Corporate and Consumer Card Division, focusing on strategic product planning review, account acquisition, retention, and portfolio management.
  • Three years retainer as marketing consultant for MasterCard International, including nine months based in New York, undertaking consumer credit card acquisition and retention programmes for members worldwide.
  • For major international airline, structured and participated in review process for co-brand card partners, making final, approved recommendation on selected candidate to senior management.
  • Commercial Products development projects for MasterCard, including Small Business Card, Corporate Card and Fleet Card.
  • Audit of banking products loyalty programme for leading Middle East bank, and recommendations for redesign to improve effectiveness and profitability.
  • Worked on-site with major North American bank to develop coalition loyalty programme, including product definition, consumer value proposition, and financial and market modelling for both the bank and its programme partners.
  • For leading airline alliance, provided detailed review of proposed changes to established frequent flyer programme, together with recommendations for future development.