Previously a VP and General Manager with American Express, Roy Stephenson is the founder and owner of Strategic Planning and Marketing. An independent consultancy specialising in the financial services industry, SPM focuses on two issue sets:
- Strategic: Optimising product portfolios for growth and profitability.
- Tactical: Maximising efficiencies in customer acquisition, activation, usage and retention.
SPM works with banking and payment card clients around the world, emphasising the importance of empirical results to identify and implement best practices in customer marketing and relationship management.
The consultancy has a particular interest and expertise in customer loyalty initiatives and the effect of emerging technologies on established
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The banker's dilemma
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